Ready to Ship Your Vibe Coded App?
You've already done the hard part — validating your idea and building something that works. Let's turn it into a product your users can trust and your business can scale.
Lulu & Stone is an established online store specializing in beautifully designed cookie stamps and cutters. With a massive user base and over 40,000 orders, the company recognized the need to revamp their product detail page and enhance the backend functionality to meet custom requirements and ensure a secure code base. This case study explores the process and outcomes of the website upgrade.
Duration
2021-2022
Services provided
Software architecture, UI/UX design, Web app development, Legacy application modernization, System integration services, Data migration services
Country
Australia
Location
Melbourne
Industry
E-Commerce / Artisan Baking Supplies
Platform
WooCommerce / WordPress
Following
80,000+ Instagram followers
1000
Estimated man-hours
7
Team size
3
times Increase in Traffic and Sales
With our proficient team at your disposal, you can craft remarkable products that boast complete functionality, stability, and effortless scalability. This will enable you to effortlessly expand your reach and captivate a broader audience
WooCommerce
Wordpress
About the project
Lulu & Stone is a Melbourne-based artisan brand founded by childhood friends Monique and Lisa. The duo combines Lisa’s experience as an award-winning cake decorator with Monique’s expertise as a graphic designer to create premium cookie stamps, cutters, and baking tools.
Each product is lovingly designed and manufactured in their Melbourne warehouse using laser engraving and 3D printing technology. The brand has built a passionate following of 80,000+ Instagram followers who appreciate their minimalist designs and premium quality. Products are hand-polished before shipping, reflecting the founders’ commitment to craftsmanship.
Their product range includes cookie stamps with unique artistic designs, biodegradable PLA cutters, fondant embossers, silicone molds, and baking tools. They also sell through Etsy and are stocked by retailers like Miss Biscuit and Kitchen Jukebox.
Despite strong Instagram engagement and a loyal following, the existing WooCommerce store wasn’t converting visitors at the expected rate. Key issues included:
We created a new design language that matched the Instagram aesthetic: clean backgrounds, consistent lighting, and lifestyle photography showing the stamps in use. Product pages were redesigned to tell a story, highlighting the handmade nature of each piece.
The entire shopping experience was rebuilt for mobile. Touch-friendly navigation, swipeable product galleries, and a streamlined checkout reduced friction for the Instagram-to-purchase journey.
We implemented faceted search allowing customers to filter by theme (wedding, baby shower, holidays), style (minimalist, detailed), and product type. Autocomplete suggestions helped customers find what they were looking for faster.
Images were converted to WebP format with lazy loading. Critical CSS was inlined, and unnecessary plugins were removed. CDN caching was configured for Australian and international visitors.
| Metric | Improvement |
| Website Traffic | 3x increase year-over-year |
| Mobile Conversion Rate | 65% improvement |
| Page Load Speed | 4.2s → 1.8s (57% faster) |
| Google PageSpeed Score | 47 → 84 (mobile) |
| Average Session Duration | +45% increase |
| Cart Abandonment | Reduced by 28% |
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Creating a roadmap to guide the development process and aligning it with your business objectives. Establishing best practices and methodologies to ensure efficient and consistent development.
Creating a roadmap to guide the development process and aligning it with your business objectives. Establishing best practices and methodologies to ensure efficient and consistent development.
Creating a roadmap to guide the development process and aligning it with your business objectives. Establishing best practices and methodologies to ensure efficient and consistent development.
You've already done the hard part — validating your idea and building something that works. Let's turn it into a product your users can trust and your business can scale.